Product description
Pearson’s Marketing Research, the seventh edition, is a text with detailed and well-balanced coverage of both qualitative and quantitative material. It uses the viewpoint of a marketing research user and exhibits current trends in international marketing research, social media, mobile marketing research, ethics etc. This resource has a unique, applied, and managerial orientation, demonstrating the connection between marketing research decisions and marketing management decisions. A running case on Dell with Real Data would help students see the links between chapters and trace the entire marketing research process throughout the text. Furthermore, hands-on exercises allow students to act out the research concepts discussed in the chapters.
Product details
- Publisher : PEARSON EDUCATION; Seventh edition (25 March 2019); 9101204557755
- Language : English
- Paperback : 992 pages
- ISBN-10 : 9353433290
- ISBN-13 : 978-9353433291
- Item Weight : 1 kg 500 g
- Dimensions : 20.3 x 25.4 x 4.7 cm
- Net Quantity : 1 Piece
- Importer : Pearson Education
- Packer : Pearson India Education Services Pvt. Ltd
- Generic Name : Textbook